Excerpt from article "Black in the Visual Arts" as found on Paul Rand's site: In nature, black and its companion color white are dramatically juxtaposed in the contrast between day and night. The monotony of uninterrupted darkness or light would be intolerable. Black in the trunks of trees subtly sets off the brilliance of green or autumn- colored leaves. Throughout nature we find the equivalent of black and white in shadow and light—there are caves and canyons as well as fields and meadows. Man as a rule does the least violence to nature when he uses either natural materials, such as stone or wood, or black and white for the objects he places out of doors. Natural colors are integrated, white participates by reflecting its environmental color, and black modestly provides perfect background for the riotous nature colors. Certainly those people who observed with pleasure the old-fashioned black steam engine wind its way agreeably through green fields and forests, have watched with a kind of horror the orange or blue streamliner that now streaks garishly across the countryside. http://www.paul-rand.com/index.php/site/thoughts_black/ It occurs to me that I don't really use the colour black with my designs unless I'm using it for a font. I guess I usually think it's too strong. Why not make a statement?!